rhs malvern spring

RHS Malvern Spring Festival – a new direction

Several months into her new role heading up the RHS Malvern Spring Festival Jane Furze still seems surprised at her good luck. It is, she explains, a perfect job.

rhs malvern spring
Jane Furze

“I’m a keen gardener and I’ve been coming to Malvern for nearly 25 years. It’s a dream job for me, turning a very loyal visitor into running the show.”

She’s putting her first-hand experience to good use in shaping Malvern’s future course. It has, she believes, the potential to be somewhere that can offer something different to the other RHS events.

“I want Malvern to be increasingly a place where you walk around and think ‘Gosh, I couldn’t have seen that anywhere else’,” says the former head of Cheltenham Literature Festival.

Key to achieving this is the introduction of features that go beyond the show gardens, expert talks and nursery stands for which RHS Malvern Spring Festival is well known.

Running as a unifying thread through this year’s show is a spa theme, harking back to the town’s heritage as a Victorian spa resort.

“We have a number of people who have produced key horticultural features based on that theme,” says Jane. “These are very new and very much an addition to any sort of content we’ve done in the past.”

rhs malvern spring
Jekka McVicar’s garden will be a permanent feature

Herb expert Jekka McVicar is building a garden that explores the use of herbs in health and well-being. A permanent feature, it will be used after the show by a day care service working with people with learning difficulties.

“They will be the main caretakers of the garden so it has a longevity to it.”

British flower growers will again have a big presence. Growers and florists from across the region will put on displays and talks in the Wye Hall, which is being decorated to resemble a Victorian arcade by award-winning designer Peter Dowle.

At its heart is what Jane hopes will be a show-stopping spectacle by top florist Jonathan Moseley. The ‘Floral Fountain’ is a 7m-high cascade of flowers, greenery and crystals that will flow down from the roof into a fountain and lily pool.

rhs malvern spring
The Floral Fountain will celebrate British flower growers

“I’m just looking forward to walking in and that scent just hitting me. It will be amazing.”

The Floral Marquee will also have a central display, this time designed by Joe Swift who has drawn inspiration from Victorian plant hunters. His Plant Finder Parlour has a central space for hosting talks and what Jane describes as ‘window displays’, including an auricular theatre, showcasing plants that were brought back to this country.

rhs malvern spring
The Plant Finder Parlour will be used for talks

The marquee itself, which will house nearly 70 nurseries, has been redesigned following several years where it drew criticism from growers and visitors who found it difficult to navigate. Now it is a simple rectangle with a vista down its 190m length.

“It makes it easier for visitors and for the nurseries because they are not in a corner that people might miss.

“It will be a really stunning feature in its own right.”

rhs malvern spring
The Wye Hall will be designed by Peter Dowle who won gold with this garden last year

And it’s not just flower-growing that Jane wants to promote. Grow your own is also high on the RHS Malvern Spring Festival agenda with the Grow Zone hosting a country and wildlife garden designed by Jon Wheatley and ‘edible beds’ produced by a range of organisations, including Incredible Edible Bristol. Meanwhile, designer and RHS judge Paul Hervey-Brookes is hosting a Growing Challenge to encourage novice gardeners.

It fits well with RHS Malvern’s image as a launchpad. It has long been the place for young designers – Chris Beardshaw, Diarmuid Gavin and Paul are among those who started their design careers at the show – and Jane believes it’s an important part of the Malvern ethos.

There will be an international flavour to the new Spa Gardens with the start of a three-year link to the Moscow Flower Show. Top designer Jo Thompson will mentor a Russian design duo building a garden at Malvern and one of the Malvern designers will be given the chance to show in Moscow. There will also be a Russian school taking part in the school garden contest.

rhs malvern spring
Show gardens are one of the highlights of Malvern

“I would love more of that in the future,” says Jane. “Cultures do have different perspectives, different ways of thinking about design and as a visitor that’s interesting.”

There are 10 show gardens this year among them one celebrating the millennium of Buckfast Abbey, spa-themed designs by Peter Dowle and Villaggio Verde, and a garden highlighting the plight of refugees by Painswick designer Sue Jollans, 10 years after she won Best in Show at Malvern.

Jane has kept their location the same with the Malvern Hills as a backdrop: “I see no reason to change that as it’s really good location.”

rhs malvern spring
The Malverns make a stunning backdrop to the show

What she has done is tweak the layout elsewhere to ensure visitors encounter garden features as soon as they arrive; feeling she sometimes had to walk a long way to find the gardening was something she disliked as a visitor in the past.

Changes are also planned to ease congestion that has resulted from more visitors: “I think one of the joys of Malvern is the space so I’ve just been keen to open up areas.”

With a month to go until the four-day show Jane is quietly confident except for one thing: the weather.

“I’m just praying for sunshine. It’s the one thing I want.”

The RHS Malvern Spring Festival runs from May 11 to May 14 2017. For more information and ticket details, see here

I’ve been looking at what’s planned for gardens at the festival.

• Enjoyed this? Do leave me a comment and share this article.

Leave a Reply