One of the liveliest and most colourful spots at this year’s Malvern Autumn Show is the newly launched Floral Fiesta.
Headed up by BBC Big Allotment Challenge presenter Jonathan Moseley, it is turning the spotlight on British flower growers and florists.
“It’s a really lively hub of activity,” says Jonathan, who is hosting demonstrations and hands-on workshops over the two days aimed at debunking some floral myths.
He explains that the Floral Fiesta is trying to show another more informal side of flower arranging, such as hand-tied posies, many of them using plants commonly found in gardens.
“Floral art is quite a niche area. We are making it more appealing, accessible, fun and friendly.”